Comply With EU Cookie Law Now

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As all websites owned in the EU or targeted towards EU citizens are now expected to comply with the cookie law, Tech Guardian reveals how to and why you should comply right now.

The EU Cookie Law’s Got Serious – Are You Compliant?

When the EU cookie law started three years ago, some organisations pressed the panic button and complied in no time. Many others delayed, finding solace in the widely acknowledged notion that it was drafted by a bunch of technical ignoramus.

The team at opined that:

The idea of this law is a noble one, it’s just a shame it was drafted by a team of technically illiterate octogenarians who couldn’t find a button on a mouse.

Ignore all such notions now as they do not matter. All that matters is that all websites owned in the EU or targeted towards EU citizens are now expected to comply with the law.

Many websites now have cookie awareness messages with the web developers at Tech Guardian also updating many client websites.

The scary writing is on the wall when big organisations that initially seemed not to bother about the EU cookie law are now beginning to really comply.

Google has requested everyone using any sort of Google services to comply with ‘this policy as soon as possible, and not later than 30th September 2015’. Those services include Ad world, AdSense, and Analytics amongst other Google services.

It has therefore become more pertinent than ever to ensure your website (business or leisure) complies especially if it gets visited within the European Union (including UK).

What is Cookie Law?

The Cookie Law is a piece of privacy legislation that requires websites to get consent from visitors to store or retrieve any information on a computer, smartphone or tablet.

It was designed to protect online privacy, by making consumers aware of how information about them is collected and used online, and give them a choice to allow it or not.

Why Cookie Law?

Almost all websites use cookies (little data files) to store information in peoples’ web browsers. Some websites have hundreds of them.

Other technologies like Flash and HTML5 Local Storage do similar things, and are also covered by the legislation, but as cookies are the most common technology in use, it has become known as the Cookie Law.

Business Implication of Cookie Law

If you own a website, you will need to make sure it complies with the law, and this usually means making some changes.

If you don’t comply you risk enforcement action from regulators, which in the UK means The Information Commissioners’ Office (ICO). In exceptional cases this can mean a fine.

However, non-compliance could also have other, perhaps more serious consequences than enforcement. There is plenty of evidence that consumers avoid engaging with websites where they believe their privacy is at risk, and there is a general low level of trust about web tracking by the use of cookies.

How to Comply with Cookie Law

The most popular and fastest way to comply is making use of implied consent solutions. These assume that if visitors see a notice and continue browsing, then they are okay with it.

These are normally displayed at the top or the foot of the screen, and require no active interaction apart from a single ‘I accept’ click. A very good example is the one visible see on Tech Guardian website below.

Comply with Cookie Law Now!

Need help with complying with cookie law? Call us on 0333 012 4108 (free from mobile) or text/request a call back on 07470 316464. You can also send us a quick message using the form below:

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